2014 Creative Summit Award
Yesterday, we took home the silver 2014 Summit Creative Award for our creative execution of the McGraw-Hill Learning Solutions website. Our submission was for the educational website category. Participants have hailed from over 50 countries and from across five continents to participate in this prestigious competition – the first and best of its kind!
“The entire agency, including our creative team, makes every effort to produce effective campaigns for our clients,” said Conversation Founder, Frank O’Brien. “Being awarded for our dedication and hard work is an added bonus.”
McGraw-Hill Learning Solutions, the world’s leading education company, was struggling to evolve its brand perception and effectively communicate its shift into the digital education landscape. We came to the rescue and built a brand strategy that highlighted MHLS’s strong capabilities and positioned the brand as a leader in their category. The campaign targeted their various audience segments by creating a unique and engaging web experience with “3-D” navigation and personalized content structuring that educates in such a way that is compelling to each and every user.
This was the 20th year of the Summit Awards and Conversation’s 6th year since inception.
Big congrats once again to our team for all of their hard work and dedication!
To learn more about the Summit Creative Award and other Summit International Awards please visit their website at http://summitawards.com/