3 Tips for Marketing to Gen Z
Generation Z now comprises 25% of the population and marketers are beginning to become more in-tuned to their behavior. This age group is now replacing the focus that marketers had been putting on Millennials. These 3 tips published in an article on Mashable suggest the best ways to engage with the 19 and under.
2. Empower them to do things themselves
3. Take a cross-platform marketing approach