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3 Tips for Marketing to Gen Z


Generation Z now comprises 25% of the population and marketers are beginning to become more in-tuned to their behavior.  This age group is now replacing the focus that marketers had been putting on Millennials.  These 3 tips published in an article on Mashable suggest the best ways to engage with the 19 and under.

1. When it comes to social media, it’s all about YouTube and Snapchat

2. Empower them to do things themselves

3. Take a cross-platform marketing approach

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