There was a time when advertising was predominantly confined to television spots, radio ads, billboards and in-store marketing. This is no longer the case! Social media and mobile technology have given consumers the power to make split-second purchases, publically critique products and share experiences all with the push of a button.
“5 Ways to Attract the ‘Connected Consumer’”, the latest version of Conversation’s White Paper, aims to help alleviate this dilemma. The paper outlines the tools needed for a exceptional marketing campaign in today’s connected environment.