In advertising, it’s impossible to get far away from your work. So, when I took a trip to Vienna, Budapest, and (due to a monkey escapee at JFK) Dublin last week, I made it my mission to put tons of thought into the future of the agency in as many different capacities as possible, and came up with some suggestions to help improve ourselves for the future.
The success of an agency at acquiring and maintaining relationships with clients, as well as how efficiently work can get done internally, is a big indicator of its future success. That being said, Budapest provided me with a couple of ways we can improve on our current processes.
- Threat of subjugation as a way to keep clients. The House of Terror in Budapest, as the headquarters for first the Nazi regime and then Soviet communist oppression in Hungary, provides the foundation for this idea. It’s very simple: Hire us or be prepared to visit the torture chambers in the basement.
- More collaboration between departments. Let’s overcome the divide between the creative team and client services, and tear down the iron curtain and camouflage jackets that separate us.
To be truly different, ad agency headquarters need to create their own brands through decor. We do a good job of it here at Convo with the color orange and music background; however, Europe inspired some other suggestions for improvement:
- A new agency headquarters. This one’s orange and we are expanding, after all.
- A bigger conference room. There are just too many of us to fit in the one we have now.
- A new executive suite. Don’t Frank and Mimi deserve the best?
- New uniforms. I vote for bringing back the Viking hat.
- Better music. Nothing like a good old-fashioned orchestra to bring the class back into agency life. And yes, they are wearing Mozart-era wigs.
Better Company Perks
- More play, less work. We need to be creative, after all.
- Commemorative statues for Champions of the Week.
- And finally, better food. Mostly chocolate.
With these improvements in mind, I firmly believe that Conversation can reach its fullest potential as an agency – and then we can take our exhausted selves on a much-deserved vacay to Punta Cana.