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Ad Age: Heineken Will Save Your Butt This Valentine’s Day

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Looks like Heineken is out to bail out some slacker V-day butts with this new Valentine’s Twitter effort out of Wieden + Kennedy N.Y., which could land you a reservation at what the brewer says are “cool, man of the world restaurants.”

Hopeful diners just tweet a message with the hashtag #tweetforatable, and the fortunate winners won’t have to come up with lame excuses to their loved ones like “Ordering in is more romantic.”

If you’re looking for more creative Valentine’s Day efforts, IKEA Australia has launched a campaign that will give a free crib to any baby born November 14, 2013 — exactly nine months from today. Check it out on, and follow @creativitymag on Twitter for more great work.


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