Apple Wins Grand Prix at Cannes for iPhone 6 Campaign
Apple has brought home the Grand Prix in the outdoor category at the Cannes Lions International Festival of Creativity. The win comes in recognition of their simplistic, yet beautiful campaign for the iPhone 6. Advertisements feature user generated content, in this case, their photos taken on their iPhone 6. In addition to the photo, which takes up the entire space of the advertisement, the tagline, “Shot on iPhone 6” is short but very powerful. This campaign not only featured the technical abilities of their product, but it also celebrated the power of technological sharing in our world. These ads appeared in over 70 cities in more than 20 countries worldwide.
Congrats to Apple for dominating, once again!
Click the photo above to view their world gallery.