Benefits of Pairing Programmatic with Social Media
According to an article from Marketing Tech Blog, “The term Programmatic media (also known as programmatic marketing or programmatic advertising) encompasses an array of technologies that automate the buying, placement, and optimization of media inventory, in turn replacing human-based methods. In this process, supply and demand partners utilise automated systems and business rules to place advertisements in electronically targeted media inventory. It has been suggested that programmatic media is a fast-growing phenomenon in the global media and advertising industry.”
The infographic below explains the potential reach of each social platform and the benefits of pairing each with a programmatic system.