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  • Major League Baseball Has A Marketing Problem

    As Derek Jeter rides off into the sunset after an illustrious, Hall of Fame-caliber career, Major League Baseball is facing a huge branding problem: their most popular athlete is a washed up 40-year-old who is about to retire.

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  • Five Lessons from the World Cup for Marketers

    The World Cup is no doubt one of the biggest events on Earth. As its broadcast globally and automatically attracts millions of spectators, it’s the perfect chance for companies to reach out to a large, attentive audience.

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  • FIFA World Cup Partners Seeing Mixed Results from Marketing Alliances

    As we near the half-way point of the 2014 FIFA World Cup, there have been both expected and unexpected results on the pitch, just as there have been anticipated and surprising results in the field of marketing, sponsorships and activation.

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  • How Luxury Brands Should Speak to the Millionaire Millennial

    When considering future ambitions, 49 percent of Millennials plan to pursue a wealthy lifestyle, compared to six percent of Generation Xers and 14 percent of Boomers – a staggering difference. A more immediate outlook reveals that 82 percent plan to spend on luxury items over the next year, once again blowing the two previous generations out of the water at 58 and 32 percent,…

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  • RFPs Morph Into Requests for Innovation and Products

    As marketing moves toward products and services that forge connections with consumers, such as the Nike FuelBand, advertisers are increasingly sending out broad-scale RFPs that ask for expertise well beyond marketing.

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  • Can Attention Replace the Pageview

    In an effort to turn things around, the industry has started pushing the notion that the best indicator of content quality isn’t how many people see it, but how much time they spend on it.

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