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  • With Ad Revenue Growing Next Facebook Step Should Be Shopping

    Facebook has also been looking into other avenues of ad revenue, including extending its third party ad network. But the next overall step for Facebook should be finding a way to actually turn that ad revenue into consumer revenue.

  • Luxury Brands Need to Expand Perception of Wealthy

    As our country’s population continues to evolve, whether it is due to the maturing of Millennials, new family dynamics, or a shift in nationalities, the face of the wealthy American will continue to evolve, as well.

  • Marketers Still Struggling to Get Results from Content Marketing

    Despite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts into actual businesses results, according to a new study conducted by Forrester in conjunction with the Business Marketing Association and the Online Marketing Institute.

  • Major League Soccer Marketers Should Strike Now

    While soccer may not be ready to replace one of the four major U.S. sports, the 2014 World Cup proved that soccer has certainly holds a large portion of America’s sports psyche. Now the question is whether or not soccer will continue to hold our attention between now and the next World Cup in 2018.

  • Carmakers Shift Marketing Aimed at Women

    When the pop song “Stacy’s Mom” was used in a 2005 commercial, the ironic star of the ad — the one who’s “got it goin’ on” — was a frumpy suburban type, in a baggy cardigan and mom jeans, who enthralls preteen boys with her minivan stocked with chilled Dr Pepper…

  • Major League Baseball Has A Marketing Problem

    As Derek Jeter rides off into the sunset after an illustrious, Hall of Fame-caliber career, Major League Baseball is facing a huge branding problem: their most popular athlete is a washed up 40-year-old who is about to retire.