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Cause Marketing to Rise in 2015

ice bucket challenge

A recent Mashable article reports that cause marketing efforts will indeed rise in 2015.  The ice-bucket challenge may be a hard act to follow, but if the suggested advice is taken we could have another great year filled with goodwill!  Check out the tips below, and click here to read even more!

1. Build trust
2. Incorporate light-heartedness into cause-driven campaigns
3. Shift your focus to global health
4. Strive for more active engagement
5. Encourage user-generated video submissions
6. Put an emphasis on the emotionally compelling
7. Partner with stronger connections
8. Solve big problems through sharing

Marketing 2020
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