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This past month saw two prominent Conversation client campaigns come to life. The New York Metro Better Business Bureau’s “Give With Trust” public service announcement campaign and dressbarn’s “Gift a Day Giveaway” holiday campaign were both very successful after their respective launches in early December.
The BBB’s “Give With Trust” campaign encouraged those looking to donate to charities during the holiday season (and at any time during the year) to check their charity with the BBB’s Accredited Charity list first. Highlights of the campaign have included:
- Television spots through WABC, Cablevision and its major affiliates
- Readings and airings on several radio stations, including prominent stations WCBS, WFAN and WPLJ
- Online placements via sites for publications such as the Huffington Post and New York Magazine
dressbarn’s “Gift a Day Giveaway” enticed consumers to enter their information for a chance to win a daily prize, such as clothing, accessories, and gift cards. The prize of the day was revealed via a holiday-themed video, meant to create an element of anticipation. Multiple prizes were awarded between December 1st to 21st, greatly driving brand engagement and conversation over that span.
Conversation is proud of the work done with its clients and we sincerely appreciate what each of them brings to the table. We look forward to continuing our successful working relationships as we move into 2013.