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ClipArt Killers: Inaugural Post, Starbucks Changes Logo

A lot of brands have recently changed their logos. We thought we’d add a category to our blog designed specifically as an outlet for us to give our own 2 cents on these changes…

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Today, Starbucks unveiled the newest iteration of their logo, something that had not been changed since 1992.  The logo features their symbolic siren in white on a green circle background. 

It‚Äôs clear that the logo is definitely different, but the meaning is a bit harder to pick up on. CEO Howard Schultz said that the new logo¬†more prominently displays the siren coming out of the circle to symbolize Starbucks’ intention of broadening its focus. Though they will still be the “world’s leading purveyor of high-quality coffee,” they will move on to sell much more.

starbucks-new-logo-040511

No one is quite sure what to expect from them, though. Perhaps they will move on to sell mixers for their¬†coffee like Baily’s and Kahlua…?

 

 

 

 

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