Coca Cola Printing Cans With Braille
Coca-Cola’s share a Coke campaign has become widely popular over the past year, featuring over 250 of the most popular American names. Mexico based ad agency Anónimo particularly took note of the emotional impact that this campaign had on people. Finding your name on a bottle in one of the refrigerators in a store was thrilling for so many people, coke lovers and non-coke lovers alike! What Anónimo found, however, was that the blind were not able to experience this campaign. They reached out to Coca-Cola and successfully convinced the brand to print cans and bottles with the names in braille. This was an amazing effort that showed Coke’s dedication to their fans.