Agency rewarded for radio work done for SUNY Plattsburgh
NEW YORK, April 19, 2012 — Conversation is proud to announce that it has been selected as the winner of the Bronze Award for Radio Advertising/Series in the 27th Annual Educational Advertising Awards. The award specifically pertains to the work done by Conversation on their recent SUNY Plattsburgh campaign.
“The objective was to reach potential students, as well as decision makers, from the Hudson Valley region of New York and Long Island,” said Client Services Account Supervisor Kristen Link. “We wanted to relate directly to students in the radio spots.” The campaign was accompanied by online display ads, search engine marketing and landing pages. It first ran during the Fall application period and just concluded its Spring flight.
According to Link, Conversation aimed to expand SUNY Plattsburgh’s appeal beyond the classroom, focusing more on the experience of attending the school, as well as student life. In order to do this, ads featured real students from the respective targeted areas, which is what the agency believes helped to create and maintain a connection with the right audiences.
“We loved the concept for this campaign for its simplicity and its authenticity,” said Bryce Hoffman, SUNY Plattsburgh Executive Director of Marketing and Communication. “There’s no gimmick, just our real students talking about their real experiences at Plattsburgh. The hardest part was fitting the heart of their stories into just 10 seconds. Everyone at the college is thrilled with how the spots turned out.”
About SUNY Plattsburgh
SUNY Plattsburgh (http://www.plattsburgh.edu) offers more than 60 majors and a wide range of special programs that prepare graduates for professional life and advanced studies through a foundation in liberal arts and an experience that celebrates excellence, ethical values, lifelong learning and responsible citizenship in a global community. The college has been recognized by Kiplinger’s Personal Finance magazine as one of the “Top 100 Values in Public Colleges” and has been named among the top master’s level schools in the “North America’s Best Colleges” by U.S. News & World Report.
About Conversation, LLC
Conversation is a progressive, integrated communications agency focused on leveraging emerging media with just the right amount of old-school traditional advertising. Conversation’s innovative style and expert team have earned several awards and are the focus of industry buzz. Conversation is quickly bridging the gap between idea and execution, helping companies realize highly strategic, creative and interactive campaigns at lightning speed to meet the quickly changing media preferences of consumers. The agency boasts a strong client list, which includes dressbarn, Hearst Communications, L’Oreal and SVEDKA. http://www.convoagency.com
For more information, please contact:
Frank Riolo, Manager, Corporate Communications