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Released: Conversation Continues Rapid Rise in the Agency World; Growth Brings Promotions and Optimizations in Fourth Quarter

Recent wins include dressbarn and North Shore-LIJ
October 17, 2011 – New York, NY – Rising full-service marketing communications agency, Conversation, LLC, announced two big promotions today. Myles Kellam will move from the agency‟s Managing Director position to Chief Strategy Officer. Mimi Lin will replace Kellam as Managing Director. Lin was previously the Director of Business Operations at the agency.

“Clients want an agency that is strategically sound, but nimble in their execution,” said Conversation‟s Founder Frank O‟Brien. “We have always approached problem solving like a traditional agency – supporting recommendations with research, aligning tactics with objectives, and analyzing metrics. Having Production, Development, and Media resources in-house, enable us to be nimble from an execution standpoint while never straying from our strategic focus. Those two key components coming together in one shop is where the New Traditional Agency exists.”

In addition to promotions and new client wins, Conversation has several other notable achievements in 2011. In July, the agency expanded their offices to include an in-house production studio for Audio, Video, and Photography. In September, they acquired a private-label, media distribution network focused on driving targeted viral traffic. Most recently, the agency was named an OMMA Award Finalist and took home two 2011 W3 Awards.

Conversation consistently boasts a 500% year-over-year growth, which O‟Brien contributes to “staying true to our own strategic goals, while optimizing our business to address the needs of our clients.” O‟Brien will continue in his role as Founder, guiding agency and client growth, leaving the CEO chair open. “It‟s easy for an independent agency to throw titles around. When we make moves like this we want it to be symbolic of our growth and at the right time in our growth. Not taking the CEO title is a nod to our culture of focusing on hard work, team mentality, and our continued commitment to building our agency and our clients‟ businesses into something greater than it is today.”


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