Ad agency wins assignment from popchips® in fourth episode of series
NEW YORK, May 16, 2012 — Conversation, the leading Manhattan-based creative marketing and advertising agency that appeared in the fourth episode of the AMC unscripted series “The Pitch,” was announced as the winner of the episode in Sunday night’s airing of the show, giving the agency a chance to work with snack brand popchips®.
“What’s most important in a pitch is that you show a potential client that you can not only think outside of the box, but that you can do so in a way that delivers on their needs,” said Conversation Founder Frank O’Brien. “The team did a great job in achieving this on the assignment.”
“What excites me the most is that Conversation will be put on a national stage,” said Account Executive Allison Amato. “People who wouldn’t have otherwise gotten a window into our world now will, and that could open doors to new opportunities.”
Conversation’s core idea to create “The Greatest Viral Video Ever” sat on the platform of “The Year of Pop.” The approach delivers a far-reaching, strategic campaign to the client — the main goal of the assignment.
Following “The Pitch,” Conversation partnered with popchips to bring “The Year of Pop” to life. TheYearOfPop.com allows popchips to aggregate all social media mentions of their brand and allows snackers to upload popchips content directly to the site.
“Our team believes in our philosophy of embracing the ‘new traditional,’” continued O’Brien. “Conversation is living proof that creative, forward-thinking ideas, tempered with tried and true methods, will lead you to great solutions.”
About Conversation, LLC
Conversation is a progressive, integrated communications agency focused on leveraging emerging media with just the right amount of old-school traditional advertising. Conversation’s innovative style and expert team have earned several awards and are the focus of industry buzz. Conversation is quickly bridging the gap between idea and execution, helping companies realize highly strategic, creative and interactive campaigns at lightning speed to meet the quickly changing media preferences of consumers. The agency boasts a strong client list, which includes dressbarn, Hearst Communications, L’Oreal and SVEDKA. http://www.convoagency.com
For more information, contact:
Frank Riolo, Manager, Corporate Communications