CVS Health Campaign for Their Ban of Tobacco
As of Wednesday, CVS no longer sells tobacco related products. The giant drugstore chain shocked the country earlier this year when they announced their plans to remove these products from shelves by October. One month ahead of schedule and $2 billion dollars less in potential annual sales, CVS is thrilled to finally be on the path towards optimizing their customers’ health. With this huge change, came a name change as well. CVS has changed their name from CVS Caremark to CVS Health. As a provider of in-store healthcare aside from their drugstore and pharmacy business, CVS felt as though this name switch would better reflect who they are and what they stand for. A massive blow up cigarette in an ash tray, with a fog machine emitting smoke, stood tall in Bryant Park on Wednesday as a publicity stunt showing their proud achievement. The cigarette was labeled “Cigarettes Out. Health In.” as it slowly shrunk into the ash tray by around 1 in the afternoon. This is a huge step for the company and they have hopes to create positive change in the lives of not only their customers, but anyone who comes across their message. Watch the video below of one of their new commercials boasting their commitment to happiness and health.