Digital Marketing Innovations of 2014
As if the world of marketing didn’t evolve quickly enough already, the advancements in digital have totally expedited the evolution process. The launch of the Instagram videos has revolutionized the possibilities for brands to reach their audience and succinctly relay their message. Promoted pins on Pinterest increase your reach for whatever pins you choose and sponsored listening on sites/apps like Spotify or Pandora will grab your attention whether you want them to or not. Marketing is everywhere and as the digital world continues to evolve, the separation between regular content and sponsored/promoted content will become ever more grey.