I’m sure we were all watching the “Balloon Boy” story balloon out of control on TV, if for no other reason than it was all that was ever playing on the news networks this weekend. And in that whopper of a story came the second patty when the family least expected it:
What’s so great about the video is the utter silence after the kid let’s the cat out of the bag.
So what’s to be learned from this whole fiasco? Kid’s suck. Kids can lie about anything inconsequential (“I didn’t kiss Sally.”) but when it comes to landing their parents a multi-million dollar reality TV show contract, they can’t even keep their mouths zipped about “falling asleep in the attic and not hearing” their parents.
In all seriousness though, there is a lesson to be learned, surprisingly, for marketers. When you hope to inspire a conversation (pun intended), the source material can’t be false. You have to be genuine with your consumers or get called out, because in this world of infinite media, the truth will eventually slip out past all of the hot air coming out of your mouth.
As David Ogilvy once said, “The customer is not a moron, she’s your wife.”