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“Gift a Day Giveaway” encourages visitors to enter every day during the holiday season.
National women’s apparel retailer dressbarn has launched a fun and festive holiday promotion in partnership with full-service marketing agency Conversation. The “Gift a Day Giveaway” sweepstakes provide the dressbarn consumer a daily chance to win something special – just for her – through December 21. The prize of the day is revealed via a holiday-themed video – creating an element of anticipation and delight – in keeping with the spirit of the holidays. Entry is quick and simple, requiring only a name and email address.
“We know our customer is busy, always on the go, and puts herself last, especially during the holidays. We wanted to remind her that she’s at the very top of our list,” said Veronica Valladares, Assistant Vice-President of Marketing at dressbarn. “It is an opportunity for dressbarn to connect with our customers on a personal level.”
The “Gift a Day Giveaway” site – which officially launched on November 28 – also allows for entry via mobile and a custom Facebook application. Every few days the featured video will be refreshed, revealing a new gift and keeping the giveaway fresh and exciting. The giveaway prizes are also featured in dressbarn’s holiday fashion book and are available for purchase on dressbarn.com..
In support of the promotion, Conversation will be executing a media buy through the duration of the giveaway to drive traffic and increase participation. The retailer and agency are confident that the personally and seasonally relevant nature of the promotion and the excitement of a new winner being selected daily will create momentum for each phase of the giveaway, as well as encourage social sharing of the site. The “Gift a Day Giveaway” will end on December 21 with a special prize: a gift package filled with every item featured throughout the month.
“Over the past year the dressbarn brand has made substantial headway in strategy, particularly in the digital and social space,” said Frank O’Brien, Founder of Conversation. “This promotion continues that trend. Video has proven to be a compelling medium for consumer engagement and an integrated video strategy combined with tangible prizes will keep dressbarn loyalists and new customers alike coming back for more.”
dressbarn is a leading, national women’s specialty apparel retailer offering quality casual, career and special occasion fashion apparel for fashion conscious women. Over 800+ dressbarn stores carry styles in sizes 4 to 24, as well as shoes and accessories. dressbarn is a subsidiary of Ascena Retail Group Inc. For more information, please visit dressbarn.com.
Conversation embodies the best components of traditional, new and emerging agencies. It is defined by its ability to evolve and be creative. Conversation provides clients with custom solutions – everything from strategy and creative to development and execution. The agency boasts a strong client list, which includes dressbarn, Hearst Communications, L’Oreal and SVEDKA.