Email Marketing Still a Key Player
Despite the growing number of digital marketing options, email continues to be a fan favorite. As stated in a Mashable article, “As recently as 2014, more than half of marketers surveyed by the Direct Marketing Association (DMA) planned to increase spending on their email channel, citing their impressive return on investment as the driving factor.” The following four reasons are the key reasons why Mashable sees this strategy as one that will be sticking around for quite some time.
1. Email marketing give you actionable insights
2. Email forces you to be a better marketer
3. It frees up time so you can run your business
4. Email marketing protects your bottom line
For more detail surrounding these points, check out the article on Mashable!