Are Your Email Subscribers On The Move?
Email campaigns can be very successful if executed properly. A major problem that many companies have been facing is that their subscribers aren’t necessarily located where they originally indicated via their account on a company’s site. People re-locate, they’re on vacation, they’re simply traveling on any given day. If this is the case, a great portion of your outreach may actually be irrelevant to the receivers at the time. Check out this article from Marketing Land to learn how you can optimize your email campaigns by using geo-targeting and similar methods.