Email vs. Text Marketing [infographic]
Email marketing campaigns have been around for ages; however, the market is so incredibly saturated that it’s pretty tough to get your email messages to stand out among the deluge of others. With an average open rate of around 30%, you can see that a great deal of your efforts actually go unnoticed. Text message marketing, however, is a new player in the game and is having a great deal of success. With an open rate of 99%, you are nearly guaranteed that your entire outreach audience will be reached. Check out this infographic below to learn more!