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Emerging Trends Discussed at CES

This past week in Las Vegas at CES has been quite interesting to say the least.  Futuristic prototypes were showcased right alongside retail ready models that would make tech geeks and average joe’s alike giddy with excitement.  Rollable TVs, smart clothing, and facial recognition security cameras were just a few of the gadgets to make appearances.  With this increase in connectivity comes an increase in marketers ability to refine their marketing strategies by having more access to consumer’s preferences and behaviors.  Technology continues to generate helpful information and it is marketers’ job to interpret the output to continue bettering their positioning.