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Enthusiasts Are The Ultimate Influencers

According to Adweek, “The best influencers, the most influential of them all, are the enthusiasts. Enthusiasts are influencers who are obsessed with the products and brands they talk about. They’re the ones reading every last page of the hobby magazines. They’re the ones who, when you tell them you’re thinking about that new camera, will spend a week researching the different brands and models—without you even asking them to do it. It only makes sense, then, that marketers want to connect with enthusiasts. But if you still need some convincing, here are five reasons why enthusiasts are marketers’ BFFs.”