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Famous Jingles: Trends, Uses, Case Studies

Let’s look back over the years at some of the most famous commercial jingles:

1965: Oscar Mayer Weiner
One of the earliest singing commercials is this classic cartoon by Oscar Mayer…

1970: Coca-Cola Company: “I’d Like To Buy The World A Coke”
Peace. Love. Happiness. The sharing of cola. What’s not to love? Coca-Cola’s anthem of brotherhood was so popular that it became a best-selling single (minus the Coke references).

1976: Band-Aid
Barry Manilow won a Clio Award for writing Band-Aid’s “Stuck on Me” jingle, the tune that made “Band-Aid” the go-to term for the generic product once known as adhesive bandages.

1979: Meow Mix Purina Cat Food
What seems like a simple idea – since it doesn’t contain any real words – became one of the most popular jingles of its time!

1985: Classic Wrigley’s Doublemint Gum: “Double Your Pleasure, Double Your Fun”
Who could forget the commercials that featured frolicking sets of twins and peppy background singers that used every “double” pun in existence?

And more recently, with Chris Brown:

1997: Rice-A-Roni
You wouldn’t think dried chicken stock, rice and macaroni could be so unforgettable. But this jingle, based on the 1923 song “Barney Google,” has made the San Francisco–based product an American staple since the late 1950s.

2007: Chili’s Baby Back Ribs: N’Sync’s Guest Appearance
This Chili’s jingle is probably the catchiest song on the list, and it may also be the most integrated into popular culture. ‘N Sync, Austin Powers, and the TV shows “Scrubs” and “The Office” are just a few who have parodied the famous commercial tune.


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