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Frank O’Brien Appointed to Better Business Bureau of Metro New York’s Education and Research Foundation Board of Trustees

Conversation’s founder to bring marketing and technology expertise to Board

NEW YORK, July 11, 2011 — Conversation, LLC is pleased to announce that its founder Frank O’Brien has been elected to the Board of the Education and Research Foundation of the Metro NY BBB.

The BBB has been taking steps to provide communications through innovative and up-and-coming channels. “Mr. O’Brien’s knowledge of marketing and emerging technologies will help the BBB Foundation drive its mission in new ways,” said Claire Rosenzweig, President and CEO of the BBB of Metro New York and the BBB Foundation. “We are excited and grateful to have him on board.”

O’Brien is equally as enthusiastic about serving on the Foundation Board. “I’m flattered to be given this opportunity,” said O’Brien. “The BBB promotes businesses and organizations that sustain ethical and cutting-edge processes and therefore plays an important role in our community. I plan to use my expertise to help the existing members guide our community’s businesses in the right direction.”

Frank O’Brien, Founder of Conversation, LLC, will join existing members on the Foundation Board from organizations such as IBM, Goodwill Industries, King’s College, Global Human Resources, Everybody Wins, Fiscal Management Associates, LLC, and the Ethics & Compliance Officers Association.

About Conversation, LLC

Conversation is a progressive, full-service advertising agency focused on leveraging emerging media with just the right amount of traditional focus. Conversation’s innovative style and expert team has earned several awards and is the topic of industry buzz. Conversation is quickly bridging the gap between idea and execution, helping companies realize highly strategic, creative and interactive campaigns at lightning-speed to meet the quickly changing media preferences of consumers. The agency boasts a strong client list, which includes The Children’s Place, Hearst Communications, L’Oreal, the North Shore-LIJ and Nordstrom.

About the Education and Research Foundation of the Better Business Bureau of Metropolitan New York, Inc.

The Metro New York BBB’s Foundation is a 501(c)(3) nonprofit organization established in 1969. It provides educational programs and services for charities, consumers, and businesses; encourages informed consumer support of charities; promotes charity transparency and accountability; conducts research; and provides educational intern opportunities to students who are potential charity and business leaders. It operates the New York Philanthropic Advisory Service (NYPAS), which reviews charities against the 20 BBB Wise Giving Alliance Standards of Charity Accountability and publishes its reviews of over 700 New York area charities at Charities that meet all of the BBB’s 20 Standards for Charity Accountability are eligible to participate in its BBB Accredited Charity Seal program. The BBB’s Charity Seal is a quick-check, easy way for donors to recognize charities that meet the BBB’s high standards.

For more information, please contact:

Laurie Patrei, Senior Manager of Corporate Communications
Conversation, LLC


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