Gen Y vs. Gen Z [infographic]
There are varying levels of differentiation when it comes to targeting those who fall into the gen z category (7-17 years old) vs. the millennials (a.k.a. gen y, those between the ages of 18-34). They’re both considered “digital natives,” but the latest edition of the Deep Focus’ Cassandra Report places gen z at the forefront of absorbing ads digitally. Check out this infographic for more details.