Generation Z: The Next Big Audience
Believed by some to be born after 2000, and by others to be born from 1995 onward, this demographic truly contains the people of our future. While Millennials grew up with the World Wide Web, this youngest generation was born into the world of social media. They need everything fast, they portray entrepreneurial tendencies, and they display an eagerness to put forth effort to help social causes. They are less optimistic (as most were born after 9/11), more frugal (as many grew up through the recession) and almost always connected (digitally, that is). They are Generation Z, and they are the world’s next big audience. This infographic from Marketo may help you understand them a bit better.