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The war for dominance in URL shortening is on! ¬†, twitter’s default URL shortener and a Conversation favorite, has a reason to look over its shoulder today as two of the worlds largest tech leaders push their way into this growing market.

Although these big names have decided to go the way of URL shorteners, the general consensus is that Bit.Ly will still do just fine thanks to their partnership with Twitter. ¬†Although a quick search on twitter for ‘’ brings up quite a few tweeters using the new URL shortener, Bit.Ly has been the default shortener for Twitter since it successfully slayed TinyURL for the coveted position this past May. Bit.Ly also has a huge head start on analytics, brand recognition, and integration with other apps; something that both and fail to do (for now anyway).


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