The Good and Bad of Social Media Marketing
Kimberlee Morrison from The Social Times lays out for us the good, bad and ugly of social media.
Despite all of the fuss and praise about the effectiveness of social media for companies, it “is still a low priority for CMOs. Up to 50 percent of CMOs aren’t convinced of the value of social, and social media programs are ranked sixth in terms of importance to marketing strategy.”
“To see some of the specific objections from CMOs, or get tips for tying social activity to measurable ROI, view the infographic below”: