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Google’s Re-Brand

Google, the mega giant of the internet world, has just become a subsidiary of newly formed parent company Alphabet.  Briefly following the installation of the new CEO Sundar Pichai, it was announced that a new more streamlined version of Google was to be the next step towards the company’s future.  As we all know, Google has been one of (if not the sole) lead technology innovator in the space for the past several years.  In addition to Google itself, there has been a constant stream of new ideas, concepts and companies coming to fruition under the Google name.  Alphabet will allow for each company to stand independent of one another and allow Google to prosper independently of some of the other wildcard innovations.  This is a smart move for Google!