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Harnessing Your Audience’s Attention

According to Nancy Koehn, a historian from Harvard Business School, the attention span of the average person is now 8%, less than that of a goldfish which is only a measly 9%.  We want our content faster and faster and we only absorb so much information before we’re bored and ready to move on to the next piece of entertainment.  With that being said, it is important for marketers to pay close attention to our behavior.

YuMe, a multi-screen video advertising technology company, makes a good case that a better strategy for brands is to shift their marketing focus to understanding and harnessing attention to ensure they are reaching the right people at the right time.”

Check out this infographic to flesh out their findings.

consumer's attention to tv

Marketing 2020
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