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Haute Creatives

1We saw this ad running around the ‘net today and had to comment on how subtly great it is.¬† They’re doing alot of things right.¬†

 

First off, Haute Look used multiple versions of creative all with similar copy which tied it together nicely.¬† The use of “Guilt” and “Retail” goes right after their competitors in a snarky, indirect way.¬† It appears as though they’ve 2bought quite a bit of media which is going to give them the reach to get noticed.¬† Finally – and this is where most would fall short – there is branding throughout and a clear call to action on the final frame (and on some version, all frames!)¬†

 

¬†3Overall – great job Haute Look, kudos…

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