Holiday Impulse Buying
We’ve all been there before… we go to the mall with a clear cut strategy in mind and then around one hundred and some odd dollars later we find ourselves with a few extra bags of unplanned purchases. Impulse buying is nothing new. Marketers should play up the natural human psyche and engage the wary shoppers to increase sales this holiday season. Check out this infographic from Marketo to learn more about impulse buying.