The holiday season is upon us. While this is a joyous time for most, it can prove to be a challenging time for brand marketers. However, there are many simple strategies that companies can take to capture the attention of and engage with consumers Here are some holiday marketing quick tips:
Show your human side – Donate to a charity, offer free giveaways or have company team members volunteer. Transparency is one of the most valued brand characteristics by today’s consumer and there is no better time to display what your company is doing behind the scenes than the holiday season.
Utilize social to its full potential – Make contests, engage with consumers through comments and posts.
Get your face out there! – Retail bloggers and reporters are often looking for Holiday-related material this time of year. This is a prime opportunity to get your brand’s face out there by reaching out about having it featured.
Take advantage of Holiday keywords – Give your SEO a holiday boost by basing your website content around Holiday keywords (just be sure it makes sense in the context). Consider this when utilizing SEM ads, as well.
Don’t be shy about email – Yes, there is a good chance that your promotion email will be deleted immediately, but being consistent and blasting out your message early and often is an easy way to stay top of mind.