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(From Glamour, December 6, 2012)
In a new effort to amp up their environmental responsibility, H&M has announced that their stores will serve as a drop-off location for recycling clothes starting in February.
Doing a Carrie-style closet clean-out? Bring your used duds to H&M for a discount!
According to Fox Business, “Any pieces of clothing from any brand and in any condition will be accepted. In return, the customer will receive a voucher for each bag brought. The collected clothes are then handled by H&M’s partner, I:Collect, which provides the infrastructure in which consumer goods are repeatedly reprocessed and made available for new use.”
H&M CEO Karl Johan-Persson said in a statement, “Our sustainability efforts are rooted in a dedication to social and environmental responsibility. We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M.”
It’s an admirable attempt to turn their eco-consciousness around (the company has come under fire in the past for destroying unsold clothes and discarding them in trash bags), and the discount is pretty cool, to boot. According to the Telegraph UK, the discount will be £5 good towards a £30 purchase (which converts to about $8 towards a $48 purchase).
What do you ladies think of H&M’s new recycling effort? Are you happy to see them taking some environmental responsibility? Will you trade in your old duds for a discount? Discuss!