Integrated Marketing Week 2015!
On Tuesday, June 9th from 2:00 to 2:30 PM our own founder, Frank O’Brien, will take part in a panel discussion at this year’s Integrated Marketing Week. Industry leaders such as Daymond John from Shark Tank and Dave Gilboa, Co-Founder and Co-CEO of Warby Parker will be speaking as well. Frank’s contribution is titled Agencies Facing Extinction: Is Real-Time, Programmatic Marketing the Future?
Technology has always ignited what’s possible with marketing. And with technological advances accelerating, it’s hard to keep up with what’s new and easy to slip behind your competition. In 2015, technology allows not only data capture at a magnitude previously unthinkable, but also the ability to calculate, analyze, optimize and execute from that data – all in real time. But at the base of it all is a human setting the parameters. So, how do you keep on top of the advances, what can it do for you, and how do you maximize the effectiveness of your media spend to produce needle-moving results? Join this panel of experts for the answers.