In case you didn’t hear about it, Tim Tebow was released by the New York Jets on Monday morning. While experts and fans alike try to figure out what his next professional move will be, those in the marketing world wondering “is Tim Tebow still marketable?”
ESPN’s Kristi Dosh points out that Tim Tebow is in a very different place than he was this time last year. Despite being replaced by future Hall of Famer Peyton Manning, he was coming off leading the 1-4 Denver Broncos to a 7-4 record over the final eleven games of the regular season and upsetting the heavily favored Pittsburgh Steelers in the AFC Wild Card game. One would think that a move to the New York Jets would only help his marketing stock. Boy, were we all wrong.
Tebow never wrestled the starting job away from incumbent quarterback Mark Sanchez, and while Sanchez certainly took his share of lumps throughout the 2012 season (literally and figuratively), it is Tebow who still lost so much more. Not only did he not start a game the entire year, but he lost his big name status – and that does not bode well for sponsors.
Just as much as no one is sure where Tebow will end up in the sports world, no one can honestly say they know where his career sits in terms of being a spokesperson either. However, IEG senior vice president of content strategy Jim Andrews is quick to point out that even if Tebow’s career in the NFL is over, he may still be able to make a living just as popular personality. According to Q Scores, Tebow only ranks behind Tiger Woods and Kobe Bryant as far as the most recognizable sports figures – active or retired. So perhaps there is hope after all.