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Released: Lenox Hill to Launch First Ad Campaign in Over a Decade

Conversation to Run Campaign on Big New York Sites
NEW YORK, Oct. 12, 2011 /Conversation, LLC, a leading advertising agency specializing in bridging the gap between new and traditional tactics, announces today the launch of a digital advertising campaign for Lenox Hill Hospital, one of the area’s oldest and most trusted hospitals.

“In keeping with Lenox Hill Hospital’s tradition of innovation since opening its doors in 1857,” says Don Simon, North Shore-LIJ’s Vice President of Marketing, “we have included in this ad campaign a significant digital media component.” The digital component complements the traditional advertising that North Shore-LIJ launched on Labor Day, which consists of TV and high-impact print.

Now that Lenox Hill has joined North Shore-LIJ Health System, it is able to use many of the same supporting partners. Conversation, North Shore-LIJ’s digital ad agency, launched the digital campaign for Lenox Hill Hospital on September 28th, running ads on sites including The Wall Street Journal, NY Magazine, NY Post, Daily News and Facebook. “The main purpose of the campaign is to increase awareness of Lenox Hill Hospital’s century and a half of service to New York,” says Kristen Link, Account Supervisor at Conversation. “They have joined North Shore-LIJ to become even stronger and continue to provide excellent service to community members.”

“We’re seeing great results for the work we’re doing together,” says Conversation’s Managing Director, Myles Kellam. “We’re looking forward to helping spread awareness on the exciting things happening at Lenox Hill Hospital, and help celebrate their remarkable history.”

The campaign is set to run through November.



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