I’m in bed and all Mac’d out. ¬†MacBook Pro on my lap, iPad between me and my iPhone, Apple TV in front of me and next to that is my iHome alarm clock with an iPod in it. ¬†Yes, I’m drinking the cool-aide and loving every sip! ¬†Hell, who isn’t? ¬†Apple just surpassed 10 billion apps downloaded!
Like a lot of us reading this, when someone says mobile I think iPhone. ¬†But there’s more to the landscape than Apple.
In fact, Q4 saw a more significant increase for Android than iPhone. ¬†In terms of shipments worldwide, Apple ranked third following Google (Android) and Nokia (Symbian) according to Canalysis. ¬†In terms of sales, NPD Group saw an increase of 9% in Q4 sales of Android smartphones and a decline of 4% for Apple (over the previous quarter).
Where’s Windows Phone 7 in all of this? ¬†”Off to a slow start” according to the NPD group’s report on 1/31/2011. ¬†In fact, the Windows Phone 7 OS sales in Q4 were lower than the debuts that either Android or webOS had experienced.¬†¬†¬†
The top five Q4 sales were:
- Apple iPhone 4
- Motorola Droid X
- HTC EVO 4G
- Apple iPhone 3GS
- Motorola Droid 2
Notice that both Apple iPhones and Motorola Droids take two spots and for the first time there were no feature-phone handsets in NPD’s top-five ranking.
PLOT TWIST: Wifi.¬†¬†
When we look at mobile device wifi usage, iPhone OS (including iPhone, iPod touch and iPads) takes a commanding lead with 20.68% share. ¬†Android has 3.14% and Windows Mobile has only 0.29% according to David Morton, Director, Mobile Strategies at the University of Washington. ¬†Is that the result of AT&T’s bandwidth issues? ¬†Perhaps.
So what does all this mean? ¬†
- When we develop mobile experiences for the general population we need to think outside of Apple.
- WAP sites may be a better solution (sic: deeper penetration within the general population) than apps.
- When we develop for an iPad expect that the person will be connected to wifi‚Äîthat means heavier content than can be supported by most mobile connections.
- Even though the iPhone 4 is the shiny new toy, people are still buying the 3GS.