Lionsgate took to a new advertising outlet in promoting their new film, The Last Exorcism: random video chat site, Chatroulette.
According to Mashable, the viral video campaign shows a pretty girl that appears to be live on webcam. Users think they are chatting with a real person, and learn the truth moments later while being exposed to the film’s site.
To better understand the campaign, take a look at Chatroulette users’ reactions (viewer discretion advised).
The film first used video in their viral campaigns on a website (Church of Saint Marks) featuring a character from the film.