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Lionsgate Turns to Chatroulette for Viral Marketing

Lionsgate took to a new advertising outlet in promoting their new film, The Last Exorcism: random video chat site, Chatroulette.

According to Mashable, the viral video campaign shows a pretty girl that appears to be live on webcam. Users think they are chatting with a real person, and learn the truth moments later while being exposed to the film’s site.

To better understand the campaign, take a look at Chatroulette users’ reactions (viewer discretion advised).

http://www.youtube.com/v/CNSaurw6E_Q?fs=1&hl=en_US

The film first used video in their viral campaigns on a website (Church of Saint Marks) featuring a character from the film.

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