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Marketers Can’t Ignore Technology

According to this article from eMarketer published on October 7th, marketers utilizing the technology that is accessible to us is of utmost importance nowadays.  The meaningfulness of Big Data is stronger than ever with 60% of execs worldwide saying that it is “extremely important.”

Of course, we must not forget that that ability to track this big data relies on the effectiveness of technology which is now generally integrated across multiple platforms.  “Companies that avoid implementing and using marketing technology to make sense of data have an uncertain future. Nearly 80% of execs agreed that companies that did not embrace big data would lose their competitive advantage—and possibly face extinction.”

For more on this article follow the link below to read it directly.