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Marketing Your Fitness Offerings for 2015


A running trend that seems to never change is the new year’s resolution to lose weight/get in better shape.  Now that the holiday is officially over the workouts have begun.  Gyms across the country are offering deals on memberships and trial programs, so how should you differentiate yourself from the rest?  Three things to keep in mind are the fitness trends that have been forecasted for 2015.

1. Body Weight Training

2. High Intensity Interval Training

3. Digital Engagement

By highlighting the up and coming trends and offering incentives to jump on particular bandwagons it gives newcomers a sense of having the upper hand on what’s popular.  Properly targeting your markets psyche can make or break your campaign.  Start the new year off on the right foot.

Marketing 2020
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