Millennial Appeal: 5 Ways Hotels Are Engaging Gen Y
From the Huffington Post:
“Authentic,” “tech savvy” and “instant gratification” … all phrases commonly used to describe the millennial generation, which is defined as those born between the early 1980s and the early 2000s. Studies show this group is tech-savvy, likes to travel and prefers to spend money on experiences rather than materialistic items.
While millennials may not be the majority of travel consumers at the moment (according to AARP, baby boomers are still spending plenty), they will be soon. “Over the next five to 10 years, millennials will become the biggest customer segment for hotels worldwide, and hotel brands are rushing to meet and exceed the needs of these travelers,” said Signature Travel Network Vice President Ignacio Maza. In fact, by 2025, Gen Y will account for 75 percent of the workforce, according to a 2014 study by Deloitte, a company that provides audit, consulting, tax and advisory services.
Many hotels are now trying figure out what this generation, encompassing 8 million individuals, according to the U.S. Census, is looking for. “Hotels are starting to have to listen to their customers in a different way, and that’s a result of the millennial voice,” said Donna Quadri-Felitti, clinical associate professor of hospitality and tourism at New York University.
From catering to Gen Y’s always connected tendencies to providing anything but cookie-cutter experiences, here are some ways hotels are appealing to millennials.