Motorola Mobility’s annual media survey has found that people are using DVR, but not everyone is watching recorded programs later. According to to MediaPost, the study, over a third of recorded content is never watched. That number is even higher, at 41 percent, in the U.S.
As a DVR user, I cannot say that this fully surprises me. While I can’t speak for others, I often find that making time to watch a recorded program at another date becomes more of a chore than anything else. The most common reason for my personal use of DVR is to skip commercials, as I normally will watch broadcasts within their normal time slot, but start them 10 to 20 minutes late. Sixty-eight percent of users are motivated by the same factor (74 percent in the U.S.).
Still, that was not the highest rated reason for DVR use. Seventy-four percent of those surveyed worldwide recorded a program because another one was airing at the same time (if there are more than two airing at the same time, I don’t want to talk about it).
The study also pointed out that there are different types of DVR users. For example, 29 percent of people admitted to simply recording programs so that they could have a complete collection of seasons for specific shows.
So how can marketers and cable providers help boost the number of people actually watching recorded content? As usual, mobile entered the conversation, with 76 percent of those surveyed saying that they would appreciate the ability to move recorded content to smartphones and tablets more easily.