Breezing through Ad Age this morning, I found the list of comAdd New Post ‚Äπ The Convo Blog ‚Äì Culture, Technology, Marketing ‚Äî WordPresspanies buying Super Bowl Ads.¬† At a mere 3 million dollars for a 30 second spot, I strolled my finger down the page to see the usual suspects; Coca-Cola,¬† Doritos, E*Trade, Honda, and Walt Disney are a few of the heavy hitters who annually buy multiple ad spots each year. Dog food brad Pedigree, and¬† first time ad buyers, Denny’s, were a suprise to see on the list. Top to bottom, the article is filled with the names you expect to see every year, with a few notable exceptions. GM, FedEx and Pepsi have all decided to not run ads at all during the Super Bowl.
For the first time in a decade, no U.S. automaker will advertise during the most-watched U.S. sports event when NBC televises the National Football League‚Äôs title game Feb. 1.¬† Also, I don’t know if you would want the 90+ million americans who bailed out GM, watching a horrible 3 million dollar tv spot that they funded with tax payers dollars.
FedEx just plain doesn’t have the expendable income.¬† The company said last month it was freezing hiring and cutting the pay of Chief Executive Officer Fred Smith following a drop in domestic express shipments, why spend $100,000 a second when you don’t have to?
Pepsi is skipping Super Bowl ads for a $20 million social media campaign.¬† As part of the charitable initiative the Refresh Project,¬†Pepsi will launch the website RefreshEverything.com on Jan. 13, where visitors can suggest community rehabilitation projects. From Feb. 1, users will vote on which projects should receive what percentage of $20 million that Pepsi is investing in the Refresh Project.
Although I love watching the Super Bowl commercials, I’m a bigger fan of football, and I can only hope like in the past few years that the game is actually better than the ads.¬† I will leave you now with Pepsi’s greatest Super Bowl ad of all time.