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Omni-Channel Marketing

In the world of marketing, omni-channel has become quite a buzzword.  In short, it’s basically just a fancy way of saying that you’re implementing a marketing campaign with a full suite of marketing services.  According to a study conducted by neustar, “Using data gathered across multiple channels to identify customers and personalize their experience was considered critical by 31 percent of respondents, important by 42 percent, and somewhat important by 17 percent.”  Check out the infographic below for more!


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