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Panel: IIR’s “Measure Up” Conference


This week, Frank O’Brien spent time in Boston at IIR’s “Measure Up” Conference. He hosted a panel  titled, “The Metric Side of Social Media: How to Measure, Optimize, and Harness your Followers.” Panelists included Lincoln Lopez (VH1), Chris Patten (Magellan Jets), and Nancy Dussault-Smith (iRobot). Many of the Nation’s leading Marketing and Advertising professionals attended the event.

Panel Details:


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