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Political Spending as a Form of Advertising: Analysis, Research, Facts

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Statistics during a Presidential Election Year

Every four years, citizens of the free world gather at poll stations and vote to elect a leader. A lot of factors influence our decisions, but one major factor is advertising. Candidates spend millions of dollars for their campaigns so that they can get their messages across to us. In 2008 we saw a lot new ways the campaigns were handled; from You Tube® to Twitter® the candidates wanted let us know of their plans if they were elected President.

With new ways of communicating to the masses, it is no wonder that more money has been spent over each consecutive Presidential Election Year. In 2004, Bush and Kerry spent over $600 million on TV and Radio ads. This of course pales in comparison to what McCain and Obama spent in 2008, which is a whooping $2.9 billion in total advertising. And if you want to look at the 2000 election between Bush and Gore, they only spent a little over $163 million. So on average, spending on advertising has almost quadrupled with each Presidential Election.

Although spending has increased with each Presidential Election, one must note that the increase might be attributed to 2002’s Campaign Finance Reform Law, which bars parties from collecting money from corporations and unions. This forced the parties to collect money from wealthy individuals.

Sources:

http://www.cbc.ca/news/world/story/2004/11/01/us_campaigncost041101.html

http://www.mediabistro.com/agencyspy/political-ad-spending-hits-2-2-billion-in-2008_b2352

http://www.brennancenter.org/content/resource/2000_presidential_race_first_in_modern_history_where_political_parties_spen/

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