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dressbarn

retail and fashion

when we met

While empowering women with fashionable and affordable products, dressbarn realized it needed a new way of empowering itself in the eyes of its consumers. Since its inception in 1962, this specialty women’s retailer has grown to over 800 stores nationwide. While its style has adapted to the times, its audience interaction needed a bit of a makeover.

they asked us

dressbarn desired a cohesive way to reach and interact with its large, diverse, female audience. Recognizing the all-encompassing capabilities of our “New Traditional” approach, dressbarn engaged Conversation to create unified messaging across many channels. We hit the ground researching and analyzing the company’s market, competitors, and audiences to evolve the brand’s identity and connect with consumers.

so we answered

dressbarn desired a cohesive way to reach and interact with its large, diverse, female audience. Recognizing the all-encompassing capabilities of our “New Traditional” approach, dressbarn engaged Conversation to create unified messaging across many channels. We hit the ground researching and analyzing the company’s market, competitors, and audiences to evolve the brand’s identity and connect with consumers.